EA studios ‘hunger’ to start using generative AI ‘as quickly as possible,’ says CEO

And while he’s sympathetic to concerns, he feels they’re obscuring a larger potential for AI tools to assist workers, not replace them. “What I think is often missed is that these technologies are going to allow us to do so much more.” Peacock was impressed by generative AI’s potential to help how is ai used in gaming gamers create things within games, whether costumes for their player characters or custom maps to play in. “It’s very easy to see how tools such as this might remove human-led QA testing entirely, especially from games on the lower to mid end of the cost or quality spectrum,” Nooney said.

• Although human input would still be crucial, Alam says, there are “steps we could improve and make more efficient using basic AI”.
• Often, this has been Africa providing data and local expertise, while the global north offers funding and high-powered computing resources.
• Generative AI can also be used to create multiple simulated players (i.e. bots) to test the game, all playing in different ways according to their AI-generated play styles.

A tool developed by the team at Roblox aims to allow developers to make 3D environments and scenes in an instant with nothing but text prompts. Typically, creating an environment may take a week for a small game or much longer for a studio project, depending on how complex the designs are. But Roblox aims to let developers almost instantly bring their personal vision to life. According to a recent poll by a16z, 87% of studios are using generative AI tools like Midjourney to create in-game environments.

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The use of games allows scientists to explore fundamental experiences like fun and curiosity. Researchers often offer a small financial incentive to volunteers who take part in their studies. In a new Sony Corporate Report, Sony has revealed that PlayStation will use AI and machine learning to speed up its game development. A report released by the Game Developers Conference in January found that nearly half of developers surveyed said generative AI tools are currently being used in their workplace, with 31% saying they personally use those tools. Developers at indie studios were most likely to use generative AI, with 37% reporting use the tech. Hence the emerging consensus is that concept artists, graphic designers, asset artists, and illustrators have been most impacted by AI so far—attested to by personal accounts of game employees, laid-off workers themselves, and the reams of posts on Reddit, X, and beyond.

They provide everything from a few lines of dialogue for side characters in games, to recording hundreds or even thousands of very emotional lines, says Michigan State professor Amanda Cote, who studies the industry and culture of gaming. Still, today it’s human writers who craft a lot of the one-liners and small talk that side characters say in a video game. If AI does that instead, it might put some writers out of work, according to Nelson Jr. In a press release, Nvidia said the technology offered the chance to turn “generic non-playable characters (NPCs)” into “dynamic, interactive characters capable of striking up a conversation, or providing game knowledge to aid players in their quests.” The responses are somewhat tailored to the characters, and it works better when I’m not talking to grouchy NPCs.

Modern AI Is an Important Tool for Game Developers

Games can be created from scratch, from templates or from cloning existing games made in the apps. Even if these don’t end up being your finished game, for newcomers this kind of AI platform could be a way to get into game creation and devise prototypes. Recently indie developer Antler Interactive revealed its AI-based game Cloudborn that aims to permanently record player interactions with NPCs on the blockchain – so these characters will remember how they were treated and will alter their behaviour accordingly, forever. As evidenced when I tested Nvidia’s ACE, non-linear storytelling is going to take advantage of AI with narrative arcs adjusting to how a player interacts with characters. This could create more personalised gaming – my experience of the ACE demo was completely different to others who tried it, for example.

“And those tools are getting easier and easier to use, which allows more and more people to be creative, and that’s going to be very exciting.” It’s no wonder the developer of Assassin’s Creed, Jade Raymond, says AI in the development of big-budget games is “unavoidable” due to its ability to cut expenses and speed up game development. GenAI does not sound a death knell for IP protection, so long as special precautions are taken to ensure that whatever is produced by the GenAI is protectable. Given all the above, perhaps the safest avenue is to avoid using GenAI models that are trained on copyrighted content altogether. Even when using GenAI models that are only trained on data not subject to copyright, though, other IP issues can still pop up. This question has percolated up to the federal courts recently outside of the context of gaming.

AI and the future of game design

According to its survey of 300 CEOs, executives, and managers, nearly 90 percent of video game companies had already implemented generative AI programs. Meshy is an AI-powered tool that simplifies the process of working with 3D meshes. It’s designed to ChatGPT help game developers manage, analyze, and optimize their 3D assets, making it an invaluable tool for any 3D game project. It uses AI to analyze player behavior and adapt the gameplay accordingly, providing a personalized experience for each player.

The company also has to keep refining things in regard to the biases inherent in all AI tools. During her presentation, Mason used the Dall-E 3 and Midjourney image generation tools to create a photo of what the crowd would look like at her talk. The resulting image showed an all-male crowd — which didn’t match the actual mix of people gathered in the room. Human staff have been the victim of recent layoffs over at Netflix as they begin to close down some of their game studios.

In fact, simply talking to NPCs in Nvidia ACE demo Covert Protocol feels like a new kind of puzzle to be solved. Newer games, such as Stellaris from developer Paradox Development Studio, are using AI to adapt voice actors’ recordings to create new performances; despite the new NPCs not being traditionally human, the original actors are being paid royalties. The phrase was peppered throughout the event’s announcements, with AI involved in everything from game development to engagement capture in the periphery.

• Just as people have been fooled into thinking LLMs are sentient, watching a city of generated NPCs might feel like peering over the top of a toy box that has somehow magically come alive.
• Others are using it for game testing or looking for bugs, while Ubisoft is experimenting with using AI to create different basic dialogue options.
• Our company has [had] the know-how to create optimal gaming experiences for our customers for decades.
• One of the most notable gaming innovations introduced by modern AI is fully immersive dialogue.

This is thanks in part to groups such as Data Science Nigeria and Data Science Africa, a non-profit group based in Kenya, which has organized annual conferences and training events since 2015. The most recent conference — in Nyeri, Kenya — set a record with more than 300 attendees, says Ciira Maina, one of the organizers and director of the Centre for Data Science and Artificial Intelligence at Dedan Kimathi University of Technology, in Nyeri. Data Science Africa also provides research grants for AI projects that are geared towards social aims, and fellowships for computer scientists to visit partner institutions around the continent. Another group, Deep Learning Indaba, headquartered in South Africa, brings together the African AI community for an annual conference, and organizes mentorships, grants and awards. Recent projects include a multilingual, voice-based chatbot that provides financial guidance to female business owners in Nigeria — for which Adekanmbi won a US$145,000 Global Grand Challenges grant from the Bill & Melinda Gates Foundation in 2023.

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Still, Nooney says AI will play a strong role in game development behind the scenes, citing a presentation by modl.ai that proposed how AI bots could hunt for glitches and bugs to help human-staffed quality assurance teams. Nooney recalled the modl.ai presenter offhandedly remarking that QA bots don’t need to go home to eat or sleep and can work all weekend. That’s a phenomenon that could potentially lead companies large and small to divest from human-led QA testing. Hallucinations may be acceptable in ChatGPT responses, but not for video game narratives.

“Going forward, we plan to apply high-quality 3D assets, including motion data from our Studio, accumulated by each of our companies cross-functionally across the Group, and explore potential external sales,” the media outlet quoted from a company document. For Marvel’s Spider-Man 2, machine learning was used to automate subtitle synchronization, “significantly shortening the subtitling process.” Sony is also investing in volumetric capture technology to generate high-quality 3D assets across its divisions. AI startup Gaxos.ai Inc. You can foun additiona information about ai customer service and artificial intelligence and NLP. has launched Gaxos Labs, a new AI-powered platform aimed at streamlining game development and creating new revenue opportunities for developers. In the realm of virtual and augmented reality, AI-driven engines could create fully immersive, interactive worlds that adapt in real time to user inputs.

It’s a riff on the famous thought experiment by the philosopher Nick Bostrom, which imagines an AI that is given the same task and optimizes against humanity’s interest by turning all the matter in the known universe into paper clips. Fans can rest assured that their favorite Nintendo characters and worlds will continue to spring from human imagination, not algorithms. Doom has long been a technological benchmark since its 1993 release, ported to an astonishing array of platforms—from ChatGPT App microwaves to digital cameras. Unlike traditional game engines that rely on painstakingly coded software to manage game states and render visuals, GameNGen autonomously simulates the entire game environment using an AI-driven generative diffusion model. The startup’s scrappy team of eight has a lot of work ahead to reach the level of bigger gaming companies. However, taking action now while there is momentum allows the company to adapt and grow as AI models advance.

Others are using it for game testing or looking for bugs, while Ubisoft is experimenting with using AI to create different basic dialogue options. However, nowadays the crunch is less likely to be glamorized than to be seen as a form of exploitation that risks causing mental illness and burnout. Part of the issue is that crunch time used to be just before a game launched, but now whole game development periods are “crunchy.” With games getting more expensive, companies are incentivized to make even more short-term profits by squeezing developers. Although most AI-native games use LLMs for dialogue, many browser-based games are using the technology in other inventive ways.

AI-powered game engines might also dramatically reduce development time and costs, potentially democratizing game creation. Is the future of artificial intelligence in video games playing out in a cyberpunk ramen bar? A talk by developers at Unity (the company behind one of the major engines used to make games), explained how the tech could be used with behavior trees. Submitting prompts to generate content could reduce the amount of tedious tasks on developer checklists, make it easier to use complex tools, and eliminate bottlenecks by letting developers iterate on gameplay without programmer support. At this point it’s uncertain what the plan is for the use of generative AI in the video game department over at Netflix.

What you’ve seen over the last several months was actually a planned transition. In a post on LinkedIn, Netflix’s new VP of GenAI for Games, Mike Verdu, revealed his fresh placement and explained why this is ‘the future of gaming’. It proved that AI systems can learn how to solve the most challenging problems in highly complex domains. AlphaGo mastered the ancient game of Go, defeated a Go world champion, and inspired a new era of AI systems.